While the system was popular in Japan due to its successful marketing such as with the character Segata Sanshiro, it failed to gain a similar market share in North America and Europe against its competitors Sony PlayStation and Nintendo 64.
According to a July 2007 GamePro article, the Saturn had sold 9.5 million units. However in Invisible Engines: How Software Platforms Drive Innovation and Transform Industries (on p. 131) it was stated that the console had sold 17 million units." (Wikipedia)
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